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Mylife privacy pro mylife5/7/2023 MyLife is also prohibited from promising any free service and then charging consumers money, and from ignoring consumer requests to cancel their memberships. MyLife can accept payment only for membership lasting longer than one month if all terms of the deal are displayed clearly and conspicuously in close proximity to the payment button. The site must provide consumers with clear notice and receive explicit consent prior to charging consumers’ cards under an automatic renewal program. Pursuant to the settlement agreement, MyLife is prohibited from falsely advertising its services and from making unauthorized credit card charges. MyLife also advertised a low monthly rate for joining the site, but charged consumers for an entire year of membership and then continued to charge users’ credit cards each year automatically without notice and without getting affirmative consent as required by law. To better entice consumers, the site made use of blurry photos of people who were allegedly searching for consumers when they were not. In reality, the consumer had to pay for the service, the government said. MyLife promised that by sharing information consumers could learn who was searching for them at no cost. The social media site tricked consumers into providing their personal identifying information by falsely advertising that other site users were searching for them in the “Who’s Searching for You” feature, according to the City Attorney. In what the government called the first major prosecution of an online business for violations of California’s automatic renewal law, has agreed to pay more than $1 million to the Santa Monica City Attorney.
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